It is a whole new world out there in terms of DATA or better called: Metadata. That word must be the most important word of the 21st century. Every bit of information about you and everything around you and involving you, is only a scrap of the data that can be used to dictate/predict all sorts of things that affect you. Those who figure out a way to control data, will control people. Metadata is a reality forever. We need to stop being stupid about it and start figuring out ways to protect some shred of our privacy.