Namibians land N$8 billion cellphone deal

03 July 2015 Author  

front THL 3 JulyNamibian-based company THL Africa Distributors has signed a distribution agreement with THL Africa valued at N$8 billion.THL Africa, which forms part of Shenzhen Hongjiayuan Communication Technology,  is a high-tech enterprise specialising in smart phone research and development, production, sales and service.

 

The lucrative partnership, which is exclusive for a period of four years, will see THL Africa Distributors responsible for the launch, marketing and distribution of THL’s range of cost-effective ultra-phones across the African continent.

THL Africa Distributors is jointly owned by Directors Michael Dausab and Rojo Van Wyk.

“THL’s core philosophy is that of ‘true benefit to consumers. It aims to provide first class, high quality and accessible smart phones across the continent, building a reputation as the preferred brand of choice within the African smart phone market,” Dausab said.

The Namibian entrepreneurs said the partnership would provide THL Africa Distributors the opportunity to deliver a positive impact on the lives of African consumers.

“We strongly believe that this agreement will enable us to fast track our vision to access not only multiple African markets, but similarly non-traditional distribution channels as well.

“It has provided us with a solid partnership across the continent, coupled with a shared vision to impact Africa by providing first class, high quality and accessible smart phones,” Dausab said.

The company said the THL range of ultra-phones would provide the mass market with quality, yet cost-effective options that would become available to the South African marketplace from 1 November 2015.

Launched to the Chinese market in April 2011, the THL range enjoyed rapid uptake with its experiential stores, enabling the consumer to truly experience the product before making a purchasing decision, which proved highly successful.

“We plan on opening three similar experiential stores within South Africa by the end of 2016, in addition to various pop-up stores across the country offering customer service and technical support.

“The THL range, and market philosophy, is truly focused on ‘phones for the people’, a vision which is evident across all touch points,” Dausab said.

Those present at the signing of the agreement included THL Africa CEO Marc Themba, van Wyk and Dausab and THL African Distributors Operations Manager Clifford Lyners.

Others present were the president of the South African Chambers of Commerce and Industry (SACCI) Vusi Khumalo, amongst others

Khumalo in his speech said business ventures such as these were always welcome and that the team had the full backing of SACCI.

“This deal will be beneficial to the economies of both Namibia and South Africa, and we will continue to support your efforts in whatever way we can,” Khumalo said.

Van Wyk added in an interview after the signing ceremony that Africa and its people were ready for accessible and affordable technology.

“The THL range of ultra-phones consists of a total of 14 models, of which 12 will be available to the local market, with a product for every LSM.

“However, our key focus will lie with Africa’s emerging market in keeping with our philosophy of providing and creating new opportunities for African consumers,” he said.

Dausab and van Wyk further remarked that THL Africa Distributors enjoys an extensive African network.

“We are confident that our existing reach within the African marketplace, together with our strong partnerships, will be a key factor in enabling us to add true value across the continent and to the African people.

“We strongly believe that this agreement will enable us to fast track our vision to access not only multiple African markets, but similarly non-traditional distribution channels as well.

“It has provided us with a solid partnership across the continent, coupled with a shared vision to impact Africa by providing first class, high quality and accessible smart phones.

 “We are honoured and excited to be a part of bringing this new mobile world to Africa and its people,” they said.  –This email address is being protected from spambots. You need JavaScript enabled to view it.

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