Meatco’s exports to EU valuable

07 November 2013 Author   Nampa

front Meatco 08 novWINDHOEK – Meat exports from Meatco to the European Union (EU) market is worth between N$340 million and N$500 million. The Meat Corporation of Namibia’s (Meatco) Manager of Corporate Communication and Marketing, Mario Poolman noted that 33 per cent of its products go to the overseas markets in the latest media statement issued by the company on Monday.


“Now the question arises, if Meatco benefits so much from European markets, why do we not only market abroad? The answer is that Meatco simply cannot market some of its products in European markets, such as offal and trimmings.

“However, Meatco tries to send as much meat products into the overseas market as possible,” he noted.

With regard to its markets, Poolman said Meatco could not put products in a market while it can receive more value for that product in another market.

Ultimately, Meatco wants the most for that animal and its various components, so that the company can pay the maximum price to the farmer, he stated.

Statistics indicate that Meatco exports about 45 percent of its products to the South African market, compared to 22 per cent for the local market.

Poolman said neighbouring South Africa offers a good market primarily for manufactured meat and high value steak cuts. Meatco sells mostly forequarter meat, such as chuck and blade in South Africa.

It also sells meat without an identifiable form, such as offal and trimmings, which do not have a market abroad, in South Africa.

Hindquarter cuts that it cannot sell overseas, such as products from the Northern Communal Areas (NCA) and cattle that do not conform to the 90/40-day requirement are also on offer in South Africa.

Hindquarter prices in Europe are much better than South African prices, to such an extent that one cannot really compare it, Poolman said.

In the local market, forequarter and hindquarter cuts to whole and half carcasses are available. However, the volumes in Namibia are very small. He said the forequarter meat and manufactured meat are the lowest in demand here.

The reason for this is that it has to compete against ordinary mechanically deboned meat and other products. The market for hindquarter cuts in Namibia, specifically steak cuts, is far more valuable than in the South African market although the volume demand is not very big, Poolman explained.

“The abovementioned whole and half carcasses are part of Meatco’s new commitment to better serve the local market. Through this, we try to give the local market an alternative.

“Meatco’s carcasses are distinguished because it is properly graded, slaughtered under hygienic conditions and they have a longer shelf life. In addition, we only sell carcasses of the highest quality to the market,” he added.
– Nampa


The Windhoek Observer is an English-language weekly newspaper, published in Namibia by Paragon Investment Holding. It is the country's oldest and largest circulating weekly.

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