State-owned tourism, hospitality and service company, Namibia Wildlife Resorts (NWR), has increased its revenue to N$361 million in the 2017/18 financial year, up from N$339 million in prior year, the company announced on Thursday.
In a statement, NWR Corporate Communications and Online Media Manager, Mufaro Nesongano, said the company managed to increase its sales despite a challenging economic environment.
He said revenue increased mainly due to an aggressive marketing drive that the company undertook in addition to the introduction of the Kavango-Zambezi (KAZA) tour package.
This package alone is said to have attracted a lot of interest from the international tourism trade at ITB Berlin and the Africa Showcase: North America road show that NWR attended.
During the year under review, NWR introduced its revised NamLeisure cards, which offer a 25 percent discount on meals and activities for Namibian citizens.
“Looking at the current interest in the cards, it is safe to say that they have tremendously assisted our domestic travellers to enjoy all that NWR has to offer at discounted rates,” Sales and Reservations Manager, Anna Onen, said.
“Over the past few months, we have seen a huge uptake from first-time tourists to our facilities due to the additional discounts now on offer.”
Company-wide cost-cutting measures also yielded the desired result with cost of sales standing at 43 percent, down from 72 percent in 2013.
NWR has now set itself a target of 35 percent for the next financial year in line with industry standards.
To reach this target, NWR has been hard at work finalising its Khorixas training institution.
“The key focus of the institution will be equipping our staff members and other interested individuals on the best practices within the hospitality industry.
“The lodging will still be open to the general public and will be catered to by the students. We anticipate opening it at the beginning of 2019 officially,” NWR Managing Director, Zelna Hengari, said.
Demonstrating its ability to host big tour groups, NWR took over 50 bikers through the KAZA countries (Angola, Botswana, Namibia, Zambia and Zimbabwe) in less than ten days.
The tour was aimed at showcasing the most significant conservation area in the world as well as expose the bikers to the various communities within these areas.
“To date, each time I speak with the bikers that were on this tour, all of them cannot stop talking about the Namibian part, which to them was the best of all. From our side, this tour showed us that we have what it takes to host big tour groups,” Hengari said.