This opened up a new world of possibilities for film directors who previously thought seeing their films on the silver screen was no more than a pipe dream.
Following the successful premier, the South African-based cinema chain told the Windhoek Observer this week that the company remained open to the possibility of screening more local productions.
“Ster-Kinekor entered into discussions last year with the film’s producer, Obed Emvula, who also wrote the story and has a lead role in Katutura.
“The culmination of the talks is the screening of the first local film at the newly revamped Ster-Kinekor Maerua Mall cinema complex… and the first film to host a premiere at this site,” Ster-Kinekor said in a statement. Ster-Kinekor further said the film had received an overwhelming amount of publicity and recognition ahead of its screening, which they hoped would catalyse growth in the local film industry.
Previously, the cinema company only screened international movies, which was why the screening of a locally produced film represented a huge milestone in the industry.
Although the screening came as a pleasant surprise, it was almost inevitable because the film industry has shown real promise in recent years, with the quality of movies drastically improving.
Ster-Kinekor said the Namibia Film Commission (NFC) had expressed interest in meeting with them to discuss the possibility of screening more local productions in the future – a development that is sure to excite film producers in Namibia,.
“Clive Fisher, the General Manager of Acquisitions and Scheduling at Ster-Kinekor Theatres, would welcome submissions from local filmmakers, with the provision that the films meet particular requirements.
“Ster-Kinekor will subject the film submitted to a rigorous review process to ensure that it meets certain criteria.
“It must be relevant to the local market, there must be a demand within the market for that genre of film and a theatrical release is also dependent on screen availability at the particular site or sites,” Ster-Kinekor said.