The prize-giving ceremony of the Namibia Annual Music Awards (NAMAs) is a very important event in the entertainment industry – it is a promise fulfilled.
However, this year’s event was very poorly organised. I think that it is about time that the organisers give more attention to the prize-giving ceremony because a sloppy event gives a bad image to the established good name of the NAMAs.
At the program, local artists and sponsors who went on stage for the handing-over looked confused. They all looked baffled, lost and did not know what to do. They shuffled, hesitated, looked around for instructions, smiled nervously, didn’t know where to stand or what to say or who was running things. That left the image of an unprofessional event, which I know is NOT what the NAMAs stand for.
The MTC Staff member responsible for handing over the awards to the sponsors, did not know who was who. She sometimes handed the award to wrong person and in other incidents she just stood there, as she was not sure what to do next. She was allowed to flounder and fidget throughout the program.
I feel that it is very important for an event of such great importance to have a quick rehearsal in advance or at least, a short information session with the principals, before the event takes place. This could just be a 15 minute interval, in which those going on stage are told what to do and where to stand, as well as given timing/lighting cues.
As an entertainment reporter, it was very frustrating that those accepting the award and the sponsors did not pose for a picture afterwards! Surely, the sponsors want media coverage for their brand promotion and the awardees want the photos for their credential CVs in the future. But, at this disorganized event, that photo interlude did not happen. This made it really difficult for reporters to snap good quality pictures for their publications. The pictures that we were able to take show the artists’ backs or already walking off stage - what a waste of time!
Yes, I know that the event was broadcasted live on nbc and that time was limited, but to stop and pose for five seconds (while the show continued) would have been normal media work. Once such an opportunity is missed, it is gone forever. The organizers should have known this and made a plan.
Looking at our pictures I felt bad for the sponsors. They have invested serious amounts of money into the NAMAs and might not have good photos to show this very important awards event.
Another thing that annoyed me was the fact that performing acts were lip-syncing to back-tracks of their music. In the past, the NAMA organisers have demanded live performances (we agree!), but this was not the case on that day.
Anyone can go home and listen to the track, seeing the artists actually perform the song is how things must be done more in Namibia from now on. Lip-syncing is ok in the case of unforeseen circumstances, but not for the supposedly pre-planned NAMA awards handing-over ceremony.
Live performing is something I would encourage locals to spend time with. Please, please artists, raise your game – look at the world class performing artists everywhere else – lip-syncing simply is no longer done, except in high school talent shows. Throw out the backtracks and show your talent (or don’t perform at all). Putting on a second class, junior-level presentation, while moving your mouth to your own music, is amateur.
At the ceremony, the performers were unrehearsed and disorganised. It was bad enough that they were lip-syncing, but they weren’t even doing that well. In some cases, their mouths moving while no sound was coming from the speakers. I also watched them on stage not moving their lips, while the sound from the back-track was playing. It was comical really.
I hope much more will be done to better future events. It was almost like a spur-of-the-moment presentation where those in charge threw anything on stage because they didn’t care much about pleasing the audience in attendance.
Today, I am giving my opinion of the event because I know that the event organisers can put up a much better show – I’ve seen them do a great job on other occasions. Let’s tighten things up and make sure the best foot is always put forward at all times.