Lioness is roaring again

08 June 2018
Author   Rinelda Mouton

Lioness (Latoya Mwoombola) who has been in the local music scene since 2008 has re-emerged as a hot shot; her music is being played on all radio stations and fans are screaming her name whenever she is on stage.

The roaring songstress gained a wider fan base when she released Dreams (2017) and Bad (2018).  Other songs that she has under her belt are: World is bond (2014), Twice (2015) and Don’t waste my time (2016).

This week, her manager, Paul Ipumbu said that the sudden renewed interest in Lioness is due to the upbeat, vibrant and edgy new style of music that she introduced last year.

“She started rapping on Afro-Pop and Dancehall music. She loves this type of music and we are pleased to see that many music lovers also appreciate it. She is in the right line. I am happy for her. She deserves it because she is a real hard worker,” he said.

Another thing that Ipumbu pointed out is her unique rap style that has garnered her more fans across the country. “I am personally crazy about her lyrics. I like the way that she plays with her words. Her songs carry a good message that can be very inspiring,” Ipumbu said.

Lioness said she decided on Afro-Pop and Dancehall because she wanted to give her fans new and different tunes. “Music changes all the time and I meet that challenge,” she said.

Another change that the artist has made to her music is to be true to herself. She said that in the past she mimicked her favourite female Hip-Hop performer, American rapper, Foxy Brown.  She decided now to confidently rap in her own natural style, voice and flair and not model it on anyone else.

“It was very important for me to sound like myself. I could not sound like someone else who is already also in the industry. I needed to bring my own uniqueness,” she said.

When questioned about her renewed popularity, the artist said, “Yes, it is true that I have been in the game for several years but larger numbers of people are only starting knowing about me now. I feel that there is a certain time and place for everyone to get recognised. This is a motivation for others to not give up doing what they love. People must understand that my fame did not happen overnight. I am not signed to a music label and I also do not have any sponsorships. I really needed to work hard to get where I am now,” the 25-year old said.

The medical student now in her final year at UNAM said she is pleased that her fame is only coming now, saying it has been better that she has learned more about the music and the industry before attempting to manage a star level career without knowing what is going on.  Many younger performers fall flat after a meteoric rise to fame because they don’t understand the music world. 

“During all these years I have learned a lot about the industry. I am still learning and my main aim is to continue learning and growing,” she said.

Lioness said she is not signed with a music label, because she is enjoying her freedom. “I have heard from other local artists that music labels can really swallow you up. Being signed to a music label means that I need to release songs according to someone else’s timeline and use a musical style that fits what a particular label wants to promote and sell.  I have had approaches by label owners, but for now I am happy on my own,” she said.

The former St Paul's College student said she enjoys being on stage, as she turns into a completely different person. “The real me is very shy. She would never be able to do the things that ‘Lioness’ does on stage. She is super-electric, while the ‘shy’ me shows immediately when I am not on-stage. Even when my fans start talking to me after a show, they normally ask if I am really ‘Lioness’, because we are so different,” she said.

The artist said the most difficult song for her to finish thus far was Bad. She said she wanted to release a song about the experiences that a young lady can go through at a night club. “I really struggled to write this song. It took me a week, which normally doesn’t happen. I would write a line and then delete it because it was important for the words to be just right,” the Windhoek-born singer recalls.

She is currently busy in the studio and plans to release her debut album towards the end of this year. “My music is my art, but to be honest I am really scared and excited at the same time about the release of a full album,” she said.

Lioness said she has not released an album yet because she wanted to first build her fan base with singles and live performances.

The singer’s curiosity for music started when she was in Grade 1 after she started playing piano. “My mother loved music. She was always that one person who would be singing in the room. She also played the piano,” she said.





The Windhoek Observer is an English-language weekly newspaper, published in Namibia by Paragon Investment Holding. It is the country's oldest and largest circulating weekly.

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