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De Beers to launch new line of synthetic diamonds

29 May 2018 Author  

Anglo American’s diamond unit De Beers announced Tuesday the launch of Lightbox Jewelry that will begin marketing a new brand of laboratory-grown diamond jewelry in September. 

De Beers said the new brand will offer consumers high quality, fashion jewelry designs at lower than existing lab-grown offerings. 

They will retail from US$200 for a quarter-carat stone to US$800 for a one-carat stone. 

“The line will bring something new and innovative to the jewellery sector, featuring pink, blue and white lab-grown diamonds in a selection of accessibly-priced earring and necklace designs,” De Beers said in a statement. 

Lightbox will launch in the US and will initially be available to US-based consumers through its e-commerce website, with retail partnerships to be announced in due course. 

Through its subsidiary Element Six, De Beers has been a leading producer of synthetic diamonds for industrial uses for over 50 years.

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