Namdia eyes best price for local diamonds

16 March 2018
Namib Desert Diamonds (Namdia) says its mission is to secure the best prices for the country’s diamonds, which are of the highest quality in the world.
Namdia Chief Executive Officer, Kennedy Hamutenya, said the world’s diamond manufacturers and diamantaires have great appetite for the country’s precious stones.
He said Namdia can play a significant role in entrenching Namibia’s economic independence.
“It is imperative that we as Namibians take ownership of our decisions and ensure that our strategies towards self-reliance are successfully implemented. And part of those decisions, is for us as Namibians to be able to exercise our sovereignty, especially over the God-given natural resources for improved socio-economic development of our country and its people,” he said.
Namdia was established in 2016 by government to serve as a ‘window to the international diamond market.’
This implies that Namdia can, through its Purchase Entitlement from the Namibia Diamond Trading Company (NDTC) of 15 percent of the Namdeb Holdings production, go outside of the traditional sales system.
This is an outcome of the Sorting, Valuing, Sales and Marketing Agreement concluded in 2016 between government and De Beers, which amongst others, made provision for greater allocation of local diamond production to the local diamond industry and which ultimately led to the establishment of Nambia.
In terms of this agreement, Namdia buys 15 percent of Namdeb’s holding’s run-of-mine production from NDTC.
“It must be understood that Namdia buys the diamonds from NDTC and then engages potential buyers to offer best prices possible for these highly sought-after goods,” Hamutenya said.
He also explained that there is no homogenous price for diamonds.
“In simple terms, diamonds are valued based on the four “Cs” of each diamond, which are carat weight (size); clarity (quality), cut (shape of the diamond) and colour. Each stone is unique in character in terms of colour, clarity, shape and carat which is a measure of weight. It is crucial that each individual stone is valued according to this criteria.  And so it stands to reason that there cannot be a one-size-fits-all price for diamonds. One common indicator is the average price per carat, which is calculated by dividing the sums of the prices of all individual diamonds by the total carat weight.”
Since its establishment in April 2016, Namdia has made great strides according to the company CEO.
Some of its short-term achievements, he said, include the appointment of its board of directors and the executive management team, completion of its own building to operate from and perhaps most importantly, it has made over 14 diamond sales transactions to date.
Hamutenya maintains a positive outlook for the diamond industry in 2018.
“Although continued challenges facing the diamond industry are the question of long-term demand for natural diamonds with the introduction of man-made synthetic diamonds, we in Namibia stand strong on the premise that we have some of the finest high gem quality stones in the world for which there will always be a demand.”
He said this demand allows Namdia to fetch premium prices for its stones, through which it can meaningfully contribute towards the socio-economic development of our country.
“We are confident that we will remain relevant for a long time in the global diamond industry.”


The Windhoek Observer is an English-language weekly newspaper, published in Namibia by Paragon Investment Holding. It is the country's oldest and largest circulating weekly.

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